Search engines are the titans of the digital world, and as such SEO is king in the digital marketing space. Almost 93% of all website traffic comes from search engines, and as a result, SEOs and marketers are, understandably, eager to impress them and get their website ranking for relevant searches.

Google remains the king of search engines, with the biggest market share. It processes 3.5 billion searches every day, which adds up to 1.2 trillion searches around the world every year.

However, just because Google is a big contender, doesn't mean it's the only search engine you should be focusing on when optimizing your website.

Google might seem like the top choice, but that's like only buying one brand of cereal because it's the most popular. There's a lot of cereal out there, you just need to take a look and start spreading your wings. Overlooking Google's smaller competitors would be a big mistake, as I'm eager to highlight.