For many of today's businesses, website responsibilities belong to engineering: the technical team able to hardcode new web experiences. However, developer-dependent ways of building often lead to a variety of challenges: organizational silos, misdirected technical resources, and an inability to scale and move into market quickly.

Traditional models of web development can stunt innovation and hinder your company's ability to meet growth goals. But today, with modern tools, businesses can shift how their teams operate, starting by empowering marketers and designers to build and manage web projects.