Wondering how to best promote your in-person and virtual events? Amy Vosko, VP of Revenue Marketing at PathFactory believe in creating a halo effect by weaving in your BDR, CSM, and AE teams into your event marketing planning.

In this clip from Goldcast's Sip & Share: A Tour of Tequilas and Content Strategy, Amy explained how this tactic works and why it is crucial to event marketing success.