Now is the best time for an email marketer, to take a step back from their usual routine and look at the performance of an email campaign at an aggregate level.

This will aid the email marketer to analyze the campaign and set up a strong foundation for future email marketing strategy, that is well-aligned and focused towards the long-term email marketing goals.

The best way to do this is to make effective use of email campaign reports generated by email marketing software.

So we are here with basic tips to easily analyze reports generated through past email marketing performance and take an informed decision.