Growthbusters - Hunters vs Farmers

Sales Intelligence / Demandbase / Podcast Episodes

Growthbusters - Hunters vs Farmers

Associated with

Melissa Mawby

Paul Gibson

Growthbusters - Hunters vs Farmers

In episode 5 of Growthbusters, Melissa Mawby joins Paul Gibson and they define the "hunter and farmer" approach to sales and marketing.

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