Direct to consumer (DTC) brands are transforming the entire ecommerce industry, according to research. They're not just reimagining the product, but the sales experience as well. For example, Warby Parker disrupted the eyewear market; StitchFix refashioned personal styling, and Casper has shaken up the mattress segment. Those are just a few examples of million-dollar, loyalty-inspiring brands founded within the last 10 years.

A report by CommerceNext and Oracle Customer Experience, "How Leading Retailers and Direct to Consumer Brands Are Investing in Digital," found that digital-first DTC brands are investing more than traditional brands in acquisition marketing. In addition, DTC brands are increasing investment on more advanced technologies such as programmatic TV, AI-driven personalization, and customer data platforms to enhance - and disrupt - the shopping experience.