Every business owner wants to expand and invest in newer markets. But most struggle with the decision as they have no proof that customers will support it. But this can change if your business actively measures brand salience and takes steps to improve it.

By monitoring customer signals and feedback, you can know your standing in the market and try to become the #1 choice against all odds.

This blog post is the ultimate guide on brand salience and helps you grow your brand by measuring this important metric.