Microsites are small websites that are typically used to promote a specific product, service, event, or campaign. They are usually distinct from an organization's main website in both design and purpose.

A good microsite often focuses on a single conversion goal, such as generating leads or selling a product. It must be easy to navigate and understand, with clear calls to action that encourage visitors to take the desired action.

In addition, a good microsite should be mobile-friendly and responsive since more and more users are accessing the internet from their smartphones and other devices. And finally, it should be designed with SEO in mind so that it can be easily found by potential customers searching for what you have to offer.

This blog is right for you if you're thinking about creating a microsite for your business. Let's take a deeper look at each factor to see what makes a good, modern microsite.