With interest rates at their highest since the mid-2000s, coupled with advancements in artificial intelligence (AI) and other technologies, the real estate and property management industry is faced with a pressing need to adapt, evolve, and set new priorities. But the big questions remain. What are the best strategies to adopt? And what should real estate professionals prioritize when considering where to spend on technology and marketing to make them more competitive in 2024? Keep reading to find out not only what the top marketing and technology trends in the real estate industry are for 2024, but why.