What are the rules of content marketing?

Brands with scalable and effective content marketing have a content culture that rewards experimentation, a strong voice, an effective tone, and a unique personality. Unfortunately, it's not common that you find a brand doing all of these well...

But that doesn't mean you should sit back and let your content struggle because everyone else is okay with mediocre.

In this video, Ross Simmonds of Foundation Marketing is going to share insights around the rules of great content marketing. These are insights that can be used in almost any industry and help you generate meaningful results through your content efforts.

Whether you're trying to build a content marketing engine that scales with ease or simply a content marketing plan that will help you drive an increase in organic, social or referral traffic -- these are the rules of the content marketing game that you need to know.