Customer service is a critical part of the sustained success for a company. It is in the process of servicing a customer that they make a decision about whether they enjoy the experience of interacting with your brand. This also includes any purchases. What happens during these customer service experiences determines if they return or reach out to your competitor. Your brand reputation also relies on exceptional customer service.

That alone should be a compelling reason to always follow up on customer service. But, there are even more reasons why you should do so. Plus, there are best practices for how to follow-up with customers in the best ways possible.