When budgets are tight, online marketing is usually the first expense businesses look to cut. I'll stop you right there. Traditional advertising methods are hard to measure and incredibly costly. But thing is, small business have never had greater access to cost effective and highly trackable marketing tools. So even with a shoestring budget, the best way to market your business might be a lot more accessible than you think.
According to Hubspot, the third top challenge to marketing is a lack of budgeting resources. Unless you're a startup with angel capital, you're probably working on limited resources. Well, we've got some good news for you. Marketing doesn't have to cost hundreds or even thousands of dollars. Nope. We've outlined 10 different ways for small businesses to market themselves on a shoestring budget – or no budget at all.