The Art of Leveraging Commerce Data to Create Personalized, End-to-End Marketing Campaigns
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Kait Spong Kait Spong
5 min read
The Art of Leveraging Commerce Data to Create Personalized, End-to-End Marketing Campaigns

While Bloomreach's three pillars of Engagement, Content, and Discovery all work well independently of one another, they are even more valuable to your marketing, sales, and retention efforts when combined in a cross-pillar strategy - which starts with data collection, organization, and segmentation.

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