Associated with
Michelle Morgan
8 min read
6 Tips for Effective Bid Management in a World of Automated Bidding
If automated bidding strategies are handling my bids for me, do I even need to pay attention to bidding? It's pretty easy to ask this question, given the rise of automated bidding strategies (and automation in Google Ads in general). The short, emphatic answer is YES. The longer answer is still the same YES, but [...]
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