On the most recent episode of The Tea on Cybersecurity, host Jara Rowe is joined by Chris Vannoy from The Juice, a renowned MarTech firm, to dive into a discussion about data protection.

Chris underscores the significance of SOC2 processes in ensuring data precision and controlling access, while also tackling the tough task of juggling ethical and legal restrictions with the growing need for customer data in the face of evolving privacy conditions.

He offers a word of caution to companies about the importance of thoughtful data gathering and sharing protocols, emphasizing security from the get-go. The conversation also touches on the need for faith in vendors, the value of certifications like SOC2 or ISO, the privacy expectations among tech engineers, and the changing public attitude towards privacy, influenced by GDPR and the advent of new tech.

This episode underscores the crucial necessity for enterprises to protect their data in order to adhere to privacy regulations.