Tired of guessing which leads to prioritize? HubSpot's lead scoring tool can revolutionize the way your sales team works by identifying high-value contacts and companies with ease.

Whether you're new to lead scoring or looking to refine your approach, this guide has you covered.

In this video, we'll walk you through everything you need to know about lead scoring in HubSpot, including practical examples to get you started.

Here's what you'll learn:
-How to set up engagement and fit-based lead scores
-Tips for using decay scores to prioritize recent activity
-Automating workflows to seamlessly pass leads to sales