In the past 36 months, I've been talking a lot about how the next "wave" in marketing is voice – but what I haven't talked about a lot is audio branding.As voice gets more popular, branding in the audio world is about to become significantly more important. I even pulled my team into a room a few months ago and talked about how we need to adapt.
Sonic branding is about how your brand sounds and how it gets recalled or remembered - like the little jingle in the beginning of video games or the sound when you boot up your computer. It's about to become dramatically more important for every single brand.