You've created so much incredible video content-and you can get even more value out of it next year. Smart businesses are transforming their best-performing webinars and long-form video into engaging, evergreen video content. Using the combined power of Wistia and Descript, your team can revive "old" videos with new edits and a refreshed distribution strategy. In this webinar, Chris Lavigne, Director of Production at Wistia, and Kevin O'Connell, Product Specialist at Descript, will show you how to extend the lifecycle of a single video and how to redistribute these edits across all your marketing channels. You'll learn how to: Implement an evergreen content strategy Edit and repurpose existing videos Use video analytics to inform editing decisions Influence your content strategy with video data Create edits for all your marketing channels