What is PPC? As a business owner that is beginning to delve into the depths of online marketing, you have probably come across the term PPC a few times. However, like many unfamiliar terms, it can seem complex on the face of things. In this guide, we aim to clarify what PPC is, by telling you all there is to know about it, and how you can use it to create the perfect online marketing strategy. Here are the basics of everything you need to know about PPC advertising.