Millennial purchasing power and social influence impacting eCommerce spending habits
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Brindha Sithambarnathan Brindha Sithambarnathan
Posted Jan 16, 2019 6 min read
Millennial purchasing power and social influence impacting eCommerce spending habits

Learn more about Millennials social habits as they relate to purchasing power, and how to optimize your online store to engage this audience. This article provides guidance on millennial shopping behavior and tips to optimize your website to increase purchasing conversions.

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