Associated with
Vickram Halan
Posted Nov 4, 2020
•
4 min read
Why do Most of your Emails End Up in Promotional Tabs? - Adapt.io
Gmail rolled out the Promotions tab in 2013 and many predicted that it would be the end of email marketing. It has been seven years since then and the ROI of email marketing has only increased. A study by ReturnPath says that more than 90%...
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