Increasing revenue is a challenge in the best of times, but when marketing and sales are not aligned, it can be a painful and inefficient process that negatively impacts revenue. According to a HubSpot research study, misalignment between marketing and sales costs the business world more than $1 trillion per year.  An extensive 18-page research report, The State of MarTech, by the research firm Ascend2, takes a deep dive into the challenges marketers encounter as they organize marketing tools and customer data to align marketing and sales efforts to grow revenue.  For this report, Ascend2 surveyed 187 marketing professionals in