The reign of third-party cookies is finally coming to an end in 2025. With just a year left, it's not too soon for small businesses to begin preparing as the change will have far-reaching consequences for consumer privacy, change how small businesses collect and use consumer data for programmatic advertising, and probably lead to more-and worse-ads online.

In case you've checked out at points over the last decade since we all started talking about the death of third-party cookies, we'll catch you up on what's happening, why it matters for your small business, and what you need to do to make the most of what comes next.