Posted Jan 30, 2025
•
2 min read
What Is The Difference Between Retail Media And Commerce Media?
In the previous blog, we explained that retail media is most commonly ad placements on a retailer's owned assets-such as their website or app-that take advantage of the retailer's First-Party Data. But
more recently, you may have noticed the term, Commerce Media, used in a similar way. This
begs the question, what is the difference between the two?
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