The way CRM supports decision-making is best summed up by one of our clients, Nathan Aspin, Managing Director of Aspin, which make sales order processing apps. He says: "It allows me to understand what is working well and what needs attention. This helps me focus my time on what matters, where my input is required and where I can add value. I get a clear view on quotes, and so am able to confidently forecast what is coming in and can plan resource more accurately".