HOW SALES AND MARKETING ALIGNMENT INCREASED NEW REVENUE BY 34% (CASE STUDY)
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Steven Macdonald Steven Macdonald
Posted Aug 29, 2023 16 min read
HOW SALES AND MARKETING ALIGNMENT INCREASED NEW REVENUE BY 34% (CASE STUDY)

Misalignment leads to lost sales and a poor brand experience. We share the exact process we used to align sales and marketing to grow revenue by 34%!