Content marketing is essential for any business that wants to succeed.

Content marketing helps you create connections while avoiding less successful "hard sell" approaches. Nowadays, it's difficult to stand out and break through the noise of constant marketing messages. Trust is now an essential factor in buying decisions.

According to a survey, in the United States, 46 percent of consumers say that they would pay more to purchase from brands they can trust.

The best way to build trust is by showing up consistently and winning the confidence of your target audience by publishing content that can help them. Content that has value, and is not just a sales pitch.

It's why marketers are relying heavily on content marketing to drive traffic now. In fact, according to Demand Metric, 78% of Chief Marketing Officers (CMOs) believe that customized content is the future of marketing.