Building consensus amongst a group of people is always challenging. With differing opinions, it can be challenging to get everyone on the same page. It gets even more complicated when it comes to purchasing a new product or service for a business. Add an extra layer of complications with organizations adopting virtual or hybrid work models. Then what?

In this article, we shall tackle:

1.What is consensus buying?
2.Getting buying groups to consensus swiftly
3.Virtual deal room as an effective tool