SaaS marketers are always on the lookout for innovative ways to increase brand awareness and drive high-quality leads. LinkedIn has been a powerful platform for B2B marketing for years. Now, the process of creating and optimizing ads on the platform has taken a huge leap forward with the recent introduction of LinkedIn Accelerate campaigns.

First introduced to U.S. advertisers in a limited test phase in 2023, the new tool is set to launch globally in autumn 2024. It promises to reshape how SaaS companies approach digital advertising on LinkedIn.