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The best B2B commerce personalization tactics backed by data
B2B ecommerce has hit the mainstream, with 74% of B2B businesses expecting their websites to generate more than 50% of sales in 2023, according to data from our "2023 B2B Commerce Growth Strategies Survey." And as ecommerce adoption continues to grow, B2B merchants are no longer just looking to launch new ways to sell - they now must meet the customer expectation of personalized, hyper-tailored experiences from product discovery to fulfillment.
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