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Email Automation Series: Lapsed-Purchase Messaging with Naked & Famous
Associated with
Lucas Walker Lucas Walker
7 min read
Email Automation Series: Lapsed-Purchase Messaging with Naked & Famous
Omnisend Omnisend

Naked & Famous Denim experiences a 16% conversion rate for its email series aimed at luring back shoppers who stray. Bahzad Trinos explains the strategy.

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