The Principles of a Successful Rebrand | Episode 30
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Mark Johnson Mark Johnson
Posted Oct 1, 2019
The Principles of a Successful Rebrand | Episode 30
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A well-executed rebrand can reinvigorate your base and attract new customers. A poorly executed rebrand can cost tens of millions of dollars, as Tropicana learned in 2009. I've been thinking a lot about rebrands lately because we just went through one ourselves, so today I'm quizzing the man who helped Animalz transform our corporate self,... Read more »

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