Many small business owners underestimate the power of brand building. Personal branding tips allow you to stand apart from the crowd, and even use them to grow your business.

And here's the best part about it: You can use your personal brand to grow multiple businesses at the same time, or even transfer it from one business to the next, in case your current venture doesn't work out.

With the widespread adoption of social media and mobile internet, it has become easier and cheaper than ever to develop your own brand and leverage it to increase the visibility of your business, gain customer trust, and forge new partnerships.

Here are four branding tips you can use to cultivate your personal brand:

1. Define your personal brand
2. Create a platform
3. Tell your story
4. Be consistent