Managing social media for business-to-business (B2B) companies or agency clients often seems more challenging than marketing directly to consumers. From choosing the most effective channels to deciding on the right tone of voice to creating compelling content, B2B social media marketing requires a unique approach. So how can you successfully market a B2B company using channels like Facebook, LinkedIn, and Twitter? Check out three B2B social media case studies to inspire your strategy-no matter what stage of the sales funnel you need to target. What Is B2B Social Media Marketing? Strictly speaking, social media marketing for B2B companies isn't too