In a Customer Experience & Loyalty Special Report included in the March 29, 2017 edition of The Times, Diaz Nesamoney-Jivox CEO and author of the book Personalized Digital Advertising-addressed a key pain point that has been so deeply felt by digital marketers. That is, online ads that broadcast the same message to everyone are not delivering performance and ROI. Same as ads that keep showing up again and again, even after the consumers have purchased the products. This is what gives rise to ad blocking.