Listen to Mason Cosby interview Sam Dunning as they dive into practical playbooks for effective Account-Based Marketing (ABM) and Search Engine Optimization (SEO) strategies. Learn how to align SEO efforts with target account lists, avoid common mistakes in SEO campaigns, and create valuable ungated content for ABM. Discover key insights on keyword research, content creation, backlinking, and engaging target audiences through niche market strategies. Gain valuable tips on building an effective SEO strategy that resonates with potential clients and drives organic traffic.

Bios:
- Mason Cosby: Host of Scrappy ABM podcast. Marketing expert focused on low-budget, high-impact ABM strategies.
- Sam Dunning: SEO and podcasting expert. Founder of Breaking B2B, an SEO agency and top B2B marketing podcast.

Key Discussion Points:
- Common mistakes companies make with SEO for ABM (timestamp 00:04:02)
- Researching high-intent keywords by understanding customer pain points (00:05:45)
- Creating niche long-tail content around your ideal customer profiles (00:08:49)
- Using an FAQ section on solution pages to rank higher (00:16:25)
- Guest posting and content swaps with partners to build links (00:17:51)
- Inviting target accounts onto your podcast to start relationships (00:26:52)

Key Quotes:
"SEO should start from a revenue first focus. And what I mean by that is you should literally think, what are our dream clients searching for when they need our service, our product, or offer now?" (00:05:45)
"The first thing is work out those money niches. The best thing about you can do about SEO is I didn't coin this term. I heard it someone, but going after money keywords." (00:15:49)
"Hey. I would love to I've got a bit of an unusual idea to create content together, drive some traffic, and drive some inbound. Are you against a conversation?" (00:19:10)