#Growth MasterClass: How to Maximize Retention Through a Great Onboarding Experience
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Posted Apr 25, 2024
#Growth MasterClass: How to Maximize Retention Through a Great Onboarding Experience

Welcome to our first #Growth MasterClass session featuring:
• Erwin Handono, Head of Marketing, Bibit id
• Jonathan Bryan, CMO, KoinWorks
• Vanessa Gunawan, Growth Marketing Lead, Tokopedia
• Kshitij Hastu, Senior Director of Growth, MoEngage
• Almer Putra, Senior Customer Success Manager, AppsFlyer
• Tala Marie, Engagement Manager-SEA, MoEngage (Moderator)

User retention is any business's biggest challenge. Even the best apps aren't immune to churn. Given that more than 20% of users who download an app only use it once, designing an engaging onboarding experience that maximizes adoption is critical. In this MasterClass, you'll discover battle-tested onboarding frameworks that leading mobile-first brands use to craft omnichannel onboarding experiences that convert and retain.