Associated with
Jake Dunlap
Deb Calvert
Snigdha Chaturvedi
4 min read
Does Cold Calling Still Work?
Cold calling is a gateway, but it is not the ideal way to access decision-makers. As per research by LinkedIn- 2% of cold calling results in an appointment. While on the other hand, research by Baylor University suggests that for every 209 calls, only one meeting was set. But does that mean cold call don't work at all?
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