How women are building a more inclusive creator economy
Associated with
Jayde Powell, Jayde Powell,
Posted Mar 28, 2024 7 min read
How women are building a more inclusive creator economy

Author's note: Insights from this article were pulled from Season Two, Episode Six of #CreatorTeaTalk-The Tea On Women In The Creator Economy, sponsored by Sprout Social.

Whether founding our own brands and online communities or working behind-the-scenes to partner with creators and influencers, women are leading the way in shaping a more inclusive creator economy. By creating opportunities for ourselves and other creative entrepreneurs-or "creatorpreneurs"-we are building a space that is equitable and profitable.

Despite us dominating the content creation and influencer marketing conversation, men still outearn women when it comes to revenue from their businesses. According to ConvertKit, 35% of men earn over $100,000 from their businesses compared to 19% of women; additionally, men are twice as likely to earn over $150,000. The obvious pay gap and other challenges beg a discussion about how we can better support women making way for themselves in the creator economy.

To find out, I spoke to five women in the space who are carving their own paths and empowering other women to do the same

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