Whether you run a small or mid-sized business, there's a set of people you must please - your customers. Bad customer experiences can sink a brand regardless of its size and revenue. So let me ask, "Do you map out a decisive Customer Relationship Management (CRM) plan that turns your prospects into first-time clients and then to repeat customers?

A page from history will help us appreciate why CRM is now more important than ever. In 2010, the U.S had 27.9 million small businesses. Fast forward to 2021, and this number has risen to 31.7 million.

That's a 13.62% increase in small businesses, which signals rapid development. But it also means customers are now picky because many companies are striving for their attention. And do innovative companies allow customers to slip by because of the competition? Of course not. They delight their customers at every touchpoint and make a good profit, enabling them to survive for many years. According to the U.S. Bureau of Labor Statistics (BLS):

20% of new businesses fail during the first two years
45% fail within the first five years
25% of new companies make it to 15 years or more
You want to be among the 25%, and we know you can! This is why you need a robust customer relationship management strategy for acquiring and retaining customers.