In this episode, Pierre Custeau, the CTO at MRP, the only enterprise class predictive ABM platform, joins us to share his insights on how to execute ABM the right way for enterprise accounts.
He talks about:
--> What is enterprise ABM and how the execution differs compared to SMBs
--> What piece of the ABM puzzle does predictive analytics solve for
--> The use of real-time AI in ABM campaigns
--> Common pitfalls in enterprise ABM
--> Capturing one-off and asynchronous conversations for account intelligence
--> Parameters to select the right marketing channel, and lot more...