Why Diversity in Ads is More Important Than Ever for Revenue
6 min read
Why Diversity in Ads is More Important Than Ever for Revenue

Have you heard that mainstream brand Revolve is under fire after releasing their new campaign? Consumers are finally fed up with the lack of diversity in the brand's ads. Consumers expressed their anger with the brand via social media, some even going so far as spamming Twitter and Instagram using the hashtag #RevolveSoWhite.It's 2018, but many marketers are still taking one too many tips from Don Draper's brilliant, but outdated, marketing strategy. Being undiversified in ads is the old way of marketing. Different messages resonate with different audiences. In order to avoid becoming the next #fail, or leaving money on the table by not appealing to wide range of audience it is important to understand why diversity in advertisements matters and how to diversify your content.

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