Salesforce? If there's one question reps and sales managers always ask themselves, it's 'where did all the time go?' More often than not, it seems that there's just not enough hours in the day to get everything done no matter how efficient you are. You're not alone – research shows that even the top performing sales reps spend more than half of their time on non-selling activities. If you really think about it, that's an incredibly massive amount of time for your teams to not directly focus on actual sales.