Our blogging team at HubSpot does a lot of work behind the scenes to help improve our blog posts' chances of ranking high in search. But there are three MAJOR things we do that have led to our biggest SEO improvements: building topical relevance; optimizing existing blog posts using a process called "historical optimization"; and getting featured snippets. Tune into this lesson with HubSpot's Director of Acquisition, Matthew Howells-Barby, to learn how our blogging team uses these three tactics to improve our search ranking, and how YOU can use them to improve your own blog ranking.