With the rise of digital transformation, big data, and the COVID-19 chaos, it's no surprise that eCommerce retail has grown massively all over the globe, which means the competition has become more intense than ever. To accurately measure and assess your business performance, online sales analytics is a solid foundation for developing the right strategies to improve your business and even scale up. If you seek to enhance your sales outcomes, we'll break down the basics of online sales analytics, which metrics to track, and some tips for making the most of sales data.