A recent survey by Gallup has revealed that in the B2B world only one in seven customer and supplier relationships are optimal and only 13% of customers feel fully engaged. When you consider that their research has also shown that a fully engaged customer delivers a 23% premium over average customers – in share of wallet, profitability, revenue and relationship growth – it's clear how valuable loyal customers are.

So, try these ideas to bring the love back to your customer relationships: