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How TUI optimises conversion as travel returns, with predictive machine learning insights
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Karin Marksteiner Karin Marksteiner
Posted Jun 2, 2022 • 5 min read
How TUI optimises conversion as travel returns, with predictive machine learning insights
Tealium Tealium

TUI used Predict insights to selectively offer high value coupons to customers, boosting its conversion rate.

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