CMOs have had a lot to contend with lately. Should we use AI? Is ChatGPT a good content creation tool? And what on earth is happening over at Twitter (X)? So, as a CMO you might be reading this and thinking, "Seriously, what now?" Are UGC content creators replacing social media managers? Or should we be hiring UGC content creators to work alongside social media managers. Here's what CMOs need to know. What Is UGC? UGC (user-generated content) is a proven marketing technique. It is created by other users, not the brand itself. UGC content can include positive reviews, photos