The SMS subscriber lifecycle considers every point of the customer journey over text-from acquisition to retention and beyond. We've also announced our acquisition of Fondue, a CashBack alternative, which we are excited to offer to merchants, especially with enough time to implement before Black Friday/Cyber Monday.

We also dive into new product updates that can be used in each stage of the SMS subscriber lifecycle, which you can implement starting today in the Postscript app.

Watch the full recap below or skip ahead to read a quick summary of what we learned.