The digital literacy of your board is holding your organisation back. It's that simple.

It's no secret that customer behaviours have rapidly changed since the start of the pandemic, and it's equally clear that organisations that thrived were those that were able to adapt their customer experiences in a digital-first world.

While boards largely recognise the need for digital transformation to remain competitive in an uncertain and evolving market, there are clear hurdles that separate the best from the rest. As with most of the world, many directors in Asia Pacific aren't digital natives. Rather, they are digital immigrants who have embraced technology within the context of their analogue expertise in contrast to the younger generations who have known nothing else.